Brand Identity, Packaging
Aura
Aura offers peace of mind in every bottle. This product offers to keep your skin clear while also keeping your conscious clear. We offer self-care for you and the earth. Their products are 100% clean-ingredients and the skincare bottles are 100% recycled plastic.
How to Set Goals and Stay on Track
Enjoy looking at my messy sketches BUT the end product always ends clean and ready for publishing.
Process
When I first thought of making a booklet about goals, I thought of making it a serious-looking brochure with minimal colors. However, I had to be true to myself, and I truly think goals are dreams we want to achieve. So I thought, why not make this brochure look dreamlike. One great suggestion I was given was to include a mountain to showcase the challenge of reaching our goals. Within that suggestion, I also decided to include a train as the main character of this brochure to showcase the idea
Color Palette & Typography
For this brochure I wanted the colors to look active. For the background, I chose to be a blue color that is almost turning black to represent the night sky however I chose colors that were the opposite so it can seem more energetic. I decided to go with the type Abril Fatface because I felt like it represented the stars. I also decided to go with Sofia Pro as the body text because it seems more legible and friendly to the viewer.
