Aura- My Process

Enjoy looking at my messy sketches BUT the end product always ends up clean and ready for publishing.

My first step when starting a new project tends to be writing notes so I can really get to know what I am going to start designing. This is where I also start to get ideas for slogans or headlines.

Notes

Me second step when designing I like to start sketching whatever comes to my mind just so my first ideas can leave my mind and most of the time that's when I am getting an idea where the design will be heading towards.

Sketches

Once I've sketched all of my first ideas I decided that Aura needed to be a serif type to make it feel high-end as well as looking young and playful with its round curves through each letter.

Final Logo Descision

For this project I was asked to create icons that related to their core values. I knew I wanted for these icons to relate with self-care so I made the decision to add small sparkles so it can represent relaxation but also cleanliness that this skincare line will leave when being used.

Icons

Anytime I am asked to design a website I like to sketch three layouts designs and most of the time these three designs tend to mesh together.

Website

I created the tagline for Aura to summarize what this brand stands for which benefits you and the earth.

Final logo/Tagline

Aura- My Process

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